Reddit Advertising: Complete Paid Ads Guide for 2026

Reddit advertising is a paradox. The platform has over 1.5 billion monthly visits, deeply engaged communities covering every niche imaginable, and ad costs that are still lower than most major platforms.

Primary source check: review Reddit Rules, Reddit User Agreement, and Reddit for Business before using this advice in a live campaign.

Yet most advertisers who try Reddit ads either give up within a month or never achieve positive ROI.

The problem is not the platform. The problem is that advertisers treat Reddit like Facebook or Google, and Reddit is different from both.

The audience is different. The culture is different.

The formats that work are different. And the measurement approach needs to be different.

This guide covers everything you need to run successful Reddit ad campaigns in 2026. We will walk through the ad platform from account setup to advanced optimization, with specific emphasis on the strategies that actually work on Reddit and the common mistakes that waste budgets.

Whether you are brand new to Reddit ads or looking to improve underperforming campaigns, this is the complete reference you need.

TL;DR - Reddit Advertising in 2026

• Reddit ads reach highly engaged niche audiences through community-based targeting that no other platform can match, but require a different creative approach than Facebook or Google

• The platform offers seven major ad formats: promoted posts, video ads, carousel ads, conversation ads, free-form ads, product ads, and high-impact placements, each suited to different campaign objectives

• Average CPC ranges from $0.50 to $5.00 depending on targeting, with a recommended minimum daily budget of $20-50 for useful optimization data

• The most successful Reddit advertisers create ads that look and feel like native Reddit content, address community-specific pain points, and use conversational rather than corporate language

• Retargeting campaigns often deliver the highest ROAS on Reddit, while prospecting campaigns require community-specific creative and patience during the learning period

Getting Started With Reddit Ads

Setting Up Your Ads Account

Creating a Reddit advertising account is straightforward:

1. Visit ads.reddit.com and log in with your Reddit account (or create one)
2. Complete the account setup with your business information
3. Add your payment method (credit card or invoice for larger spenders)
4. Install the Reddit Pixel on your website (essential for conversion tracking)
5. Set up your conversion events before running any campaigns

The Reddit Pixel is critical and should not be treated as optional. Without it, you cannot track conversions, build retargeting audiences, or optimize campaigns for useful business outcomes.

Install it on every page of your website, and define conversion events for your key actions (signup, purchase, lead form submission, etc.).

Understanding the Account Structure

Reddit's ad platform uses a hierarchical structure similar to other ad platforms:

• Account: Your top-level advertising entity

• Campaign: Contains your objective, budget, and schedule

• Ad Group: Contains your targeting, bidding, and ad placements

• Ads: Your actual creative content

You can run multiple ad groups within a campaign (useful for testing different targeting approaches) and multiple ads within each ad group (useful for creative testing).

Campaign Objectives

Reddit offers several campaign objectives that determine how the platform optimizes your ad delivery:

• Brand Awareness and Reach: Maximize impressions to the broadest relevant audience. Best for top-of-funnel brand building.

• Traffic: Optimize for clicks to your website. The most common objective for performance advertisers.

• Conversions: Optimize for specific conversion events tracked by your Reddit Pixel. Requires sufficient conversion data to optimize effectively (typically 50+ conversions per week).

• Video Views: Optimize for video consumption. Used for video ad campaigns.

• App Installs: Optimize for mobile app installations. Integrated with mobile measurement partners.

• Catalog Sales: Optimize for product purchases from your catalog. Designed for e-commerce advertisers.

• Engagement: Optimize for on-platform actions like upvotes, comments, and shares.

For most advertisers starting out, Traffic is the best objective. It gives you enough data to learn what works without requiring the high conversion volume that the Conversions objective needs to optimize effectively.

Reddit Ad Formats: Complete Breakdown

Choosing the right ad format significantly impacts campaign performance. Here is every format available in 2026 and when to use each one.

Promoted Posts

Promoted posts are the workhorse of Reddit advertising. They appear in users' feeds and look nearly identical to organic posts, distinguished only by a small "Promoted" label.

Best for: Direct response, traffic generation, lead generation

Format options:

• Text with link (most common)

• Image with link

• Text only (no external link)

Best practices:

• Write the headline like you would write a Reddit post title, not an ad headline. Use conversational language, not marketing speak.

• Keep the copy real and informative. Reddit users punish corporate-sounding ads with downvotes.

• Use a clear but non-aggressive CTA. "Check it out" works better than "BUY NOW."

• Test text-only promoted posts -- they often outperform image ads on Reddit because they feel more native.

Performance benchmarks:

• Average CTR: 0.3-0.8%

• Average CPC: $1.00-$3.00

• Engagement rate: 0.5-2.0%

Video Ads

Video ads autoplay (muted) in the Reddit feed. They can be up to 15 minutes long, though shorter formats (15-60 seconds) perform best.

Best for: Brand awareness, product demonstrations, storytelling

Format specs:

• Duration: Up to 15 minutes (15-30 seconds recommended)

• Aspect ratio: 16:9 (landscape), 1:1 (square), or 4:5 (vertical -- best for mobile)

• File size: Up to 1GB

• Captions: Strongly recommended (most users browse with sound off)

Best practices:

• Hook viewers in the first 3 seconds. If you do not capture attention immediately, users scroll past.

• Add captions or text overlays -- the majority of Reddit users browse with sound off. - Keep videos under 30 seconds for best completion rates.

• Use native, authentic-looking video rather than polished commercial production. Reddit audiences respond better to authenticity.

• Show the product in use rather than talking about features.

Performance benchmarks:

• Average CPV: $0.02-$0.06

• View rate (3+ seconds): 15-30%

• Complete view rate (15-sec video): 10-20%

Carousel Ads

Carousel ads display multiple images (2-6) that users swipe through horizontally. Each card can have its own headline, description, and destination URL.

Best for: Showcasing multiple products, telling a visual story, displaying features or benefits, before-and-after comparisons

Format specs:

• 2-6 cards per carousel

• Image size: 1200x628 pixels recommended

• Each card can have a unique URL

Best practices:

• Use the first card to hook interest -- it needs to compel swiping. - Tell a logical progression across cards (problem, solution, proof, CTA).

• Use consistent visual branding across all cards. - Put your strongest selling point on card 2 or 3 (people who swipe are already engaged).

Conversation Ads

Conversation ads are placed within comment threads on popular posts. They appear between comments and are clearly labeled as advertisements.

Best for: Contextual advertising, reaching engaged users mid-discussion

Best practices:

• Write copy that feels like a natural contribution to the discussion context. - Keep the tone conversational and relevant.

• This format works best when targeting specific communities where the discussion context matches your product.

Free-Form Ads

Free-form ads offer the most creative flexibility, combining headlines, body text, images, and CTAs in a rich media format.

Best for: Complex products, detailed storytelling, landing page-style experiences within the feed

Best practices:

• Use the expanded format to educate rather than just pitch. - Think of it as a mini-landing page in the feed.

• Include social proof (stats, testimonials, case studies) within the ad body. - Long-form free-form ads can outperform shorter formats when the content is genuinely informative.

Product Ads

Product ads are designed specifically for e-commerce, displaying product images, prices, and ratings in a shopping-optimized format.

Best for: E-commerce, direct product sales, catalog advertising

Best practices:

• Use high-quality product images on clean backgrounds. - Include prices to pre-qualify clicks (users who click already know the price).

• use dynamic retargeting to show users the specific products they viewed on your site. - Test different product groupings to find which combinations drive the highest ROAS.

High-Impact Placements

These are premium ad placements that offer maximum visibility:

• Takeover: Dominate a subreddit or category page for 24 hours

• Trending Takeover: Your brand appears in the Trending section

• Top of Feed: Guaranteed first ad position in the home feed

• Category Takeover: Own all ad inventory in a subreddit category

These placements are typically purchased through Reddit's sales team rather than self-serve and require clear budgets (often $25,000+).

Targeting: Reddit's Biggest Advantage

Targeting is where Reddit's ad platform genuinely outshines competitors. The community-based targeting options available on Reddit simply do not exist on other platforms.

Community Targeting

This is Reddit's killer feature. You can target specific subreddits -- reaching the exact communities where your audience congregates.

How it works: Select the subreddits you want to target, and your ads will be shown to users who are active in those communities.

Strategy tips:

• Start with 10-20 subreddits that closely match your audience

• Include a mix of large and niche communities

• Review each subreddit's content to ensure your product is actually relevant to its members

• Exclude subreddits where your product would be poorly received

For finding the right communities to target, our guide on how to analyze any subreddit provides a framework for evaluating community fit.

Interest Targeting

Reddit categorizes users by interests based on their browsing and engagement behavior across subreddits. This is broader than community targeting but reaches a larger audience.

When to use interest targeting: When community targeting alone does not provide enough reach, or when you want to test broader audiences before narrowing down to specific subreddits.

Keyword Targeting

Keyword targeting reaches users based on the keywords in the posts and comments they engage with. This is contextual targeting that ensures your ad appears alongside relevant discussions.

How to use it effectively:

• Build keyword lists around your product's use cases and pain points

• Include both broad and specific terms

• Use negative keywords to exclude irrelevant contexts

• Monitor which keywords drive the best performance and refine your lists over time

Custom Audiences

Website Retargeting: Show ads to people who have visited your website. Requires the Reddit Pixel.

This is often the highest-performing targeting option on Reddit.

Customer List Matching: Upload your email list and target matching Reddit users. Useful for re-engaging existing customers or upselling.

Lookalike Audiences: Reddit creates audiences that resemble your existing customers or website visitors. Useful for prospecting once you have enough seed data.

Layered Targeting

Combine targeting methods for precision:

• Community targeting + keyword targeting = reach people in specific subreddits who are discussing specific topics

• Interest targeting + device targeting = reach mobile gamers or desktop professionals

• Retargeting + community targeting = re-engage website visitors who are also active in relevant subreddits

Bidding and Budget Strategy

Reddit offers several bidding options, and choosing the right one impacts both cost and performance.

Bidding Options

CPC (Cost Per Click): You pay when someone clicks your ad. Best for traffic and conversion campaigns where you want to control per-click costs.

CPM (Cost Per 1,000 Impressions): You pay per 1,000 impressions. Best for brand awareness campaigns where reach matters more than clicks.

CPV (Cost Per View): For video ads, you pay when someone views your video for a specified duration. Best for video campaigns optimizing for view completion.

Target CPA (Cost Per Acquisition): Reddit optimizes to achieve your target cost per conversion. Requires sufficient conversion data (50+ per week).

Best for mature campaigns with established conversion tracking.

Setting Your Budget

Daily budget: Start with $20-50 per day per ad group. This provides enough data for the algorithm to learn and optimize.

Below $20/day, you likely will not get enough impressions or clicks to draw useful conclusions.

Campaign budget: For a proper test, plan for at least a 2-week campaign with a total budget of $500-1,000. This gives the algorithm time to optimize and gives you enough data to evaluate performance.

Scaling budget: Once you identify winning combinations of targeting and creative, increase budget by 20-30% at a time. Dramatic budget increases can disrupt the algorithm's optimization and temporarily increase costs.

Budget Allocation Strategy

For a $2,000 monthly Reddit ad budget, here is a recommended allocation:

Retargeting should always receive disproportionate budget because it often delivers the highest return. As explained in our Reddit ads vs organic marketing comparison, retargeting is often the most cost-effective paid Reddit strategy because you are reaching users who already know your brand.

Creative Best Practices: What Actually Works on Reddit

Creative is where most Reddit advertisers fail. They bring their Facebook ads, their Google display banners, or their polished marketing copy to Reddit, and it bombs.

Reddit requires a different creative approach.

The Native Approach

The single most important rule of Reddit advertising: your ad should look and feel like a Reddit post. Users scroll past anything that looks like a traditional advertisement. The best-performing Reddit ads are indistinguishable from organic content at first glance.

What native looks like on Reddit:

• Text-based headlines that read like post titles (not ad headlines)

• Casual, conversational language (not corporate marketing speak)

• Real-looking images (not stock photos or polished graphics)

• Questions or statements that invite thinking

• Specific, concrete claims (not vague superlatives)

Example of a non-native ad headline:

"Transform Your Productivity Today With Our Award-Winning App"

Example of a native ad headline:

"I switched project management tools 3 months ago and my team saves about 5 hours per week now"

The second headline reads like something a Reddit user would actually post. It is specific, personal, and makes a concrete claim.

This is what gets clicks on Reddit.

Audience-Specific Creative

Never run the same ad creative across all subreddit targets. Different communities have different cultures, vocabulary, and concerns.

Your ad creative should reflect the specific community it targets.

For a cybersecurity product:

• r/sysadmin: Focus on ease of deployment and management overhead

• r/netsec: Focus on technical architecture and security capabilities

• r/smallbusiness: Focus on cost and simplicity

• r/CTO: Focus on compliance and enterprise features

Each of these communities cares about different aspects of the same product. Running identical creative across all four wastes budget and reduces performance.

Headlines That Work on Reddit

The most effective Reddit ad headline formats:

1. Personal experience: "I built [thing] because [relatable problem]"
2. Data-driven: "We analyzed [number] [things] and here is what we found"
3. Question-based: "Anyone else struggle with [common pain point]?"
4. Contrast: "[Old way] vs [New way]: what changed when we switched"
5. Direct value: "Free [resource] for [specific audience]"
6. Community-specific: "Fellow [community identity], this might help with [shared problem]"

Image Best Practices

When using images in Reddit ads:

• Screenshots perform well: Real screenshots of your product in use outperform designed graphics.

• Avoid stock photography: Reddit users detect and dismiss stock photos instantly.

• Charts and data visualizations: These perform well because Reddit audiences value data.

• Memes and humor: High risk, high reward. If your humor lands with the community, you get exceptional engagement. If it misses, you waste budget.

• User-generated content: Repurposing real user content (with permission) feels more authentic.

Comment Strategy for Ads

Reddit ads allow comments, and whether to enable them is a planned decision.

Enable comments when:

• Your product is genuinely useful and likely to receive positive feedback

• You have team members ready to monitor and respond quickly

• Your creative invites real discussion

Disable comments when:

• Your product is controversial or polarizing

• You cannot monitor comments within minutes during the first 24 hours

• Your creative is clearly commercial and likely to attract hostility

Campaign Setup: Step by Step

Here is the exact process for setting up your first Reddit ad campaign.

Step 1: Define Your Objective

Before opening the Reddit Ads dashboard, answer these questions:

• What specific action do you want users to take? - What is your target CPA?

• What is your testing budget? - What is your timeline for evaluation?

Step 2: Research Target Communities

Spend time in the subreddits you plan to target:

• What content gets the most engagement? - What language and tone does the community use?

• What problems do members frequently discuss? - What existing solutions do they mention?

Our subreddit analysis checklist provides a systematic framework for this research.

Step 3: Create Your Campaign

1. Select campaign objective: Start with Traffic for your first campaign.
2. Set campaign budget: Minimum $20/day, recommended $50/day.
3. Set campaign duration: Minimum 14 days for useful data.
4. Name your campaign clearly: Include the objective, audience, and date.

Step 4: Configure Your Ad Group

1. Targeting: Start with community targeting on 10-20 relevant subreddits.
2. Placement: Start with Feed placement.
3. Bidding: Start with CPC bidding at the platform-suggested amount.
4. Schedule: Run continuously or during your audience's peak hours.

Step 5: Create Your Ads

1. Create 3-5 ad variations within the ad group.
2. Vary headlines, descriptions, and images across variations.
3. Include at least one text-only ad.
4. Ensure all links have UTM tracking parameters.

Step 6: Launch and Monitor

1. Submit your ads for review (typically approved within 24 hours).
2. Monitor performance daily for the first week.
3. Do not make changes during the first 3-5 days.
4. After 5 days, pause underperforming ads.
5. After 14 days, evaluate overall campaign performance.

Optimization: Improving Campaign Performance

Once your campaign is running, systematic optimization separates profitable advertisers from those who waste budget.

The Optimization Cycle

Week 1: Launch and collect data. No changes except pausing clearly broken ads.

Week 2: First optimization pass. Pause underperforming ad variations.

Increase budget on top-performing ad groups by 20%. Add negative keywords if irrelevant placements appear.

Week 3: Targeting refinement. Review subreddit-level performance data.

Remove underperforming targets. Add related subreddits based on what is working.

Week 4: Creative refresh. Launch new ad variations based on learnings.

Test new formats. A/B test specific elements.

A/B Testing Framework

Test one variable at a time for clear results:

Priority 1: Headlines (biggest impact on CTR)

• Test 3-5 headline variations per ad group

• Run each for at least 5,000 impressions before evaluating

Priority 2: Creative format (text vs. image vs.

video)

• Test each format with your winning headline

• Budget at least 7 days per format test

Priority 3: Targeting (which communities convert best)

• Compare performance across subreddit groups

• Create separate ad groups for top communities

Priority 4: Landing pages (where clicks go)

• Test different landing pages with the same ad creative

• Reddit audiences respond better to content-rich pages

Dealing With Negative Engagement

Downvotes: A certain level is normal. If your upvote ratio drops below 30%, your creative may be too aggressive or misaligned.

Hostile comments: Respond professionally. A thoughtful response to criticism can actually improve performance.

Advanced Reddit Advertising Strategies

Retargeting Funnel

Build a multi-touch retargeting funnel:

Stage 1: Awareness -- Prospecting ads targeting relevant subreddits with educational content

Stage 2: Consideration -- Retargeting website visitors with product-specific messaging (1-7 days after visit)

Stage 3: Conversion -- Retargeting engaged visitors with direct offers (7-30 days after visit)

Stage 4: Retention -- Retargeting existing customers with upsell offers

Combining Paid and Organic

The most effective Reddit marketing programs combine paid advertising with organic community participation. As discussed in our Reddit ads vs organic marketing guide, the synergy between the two creates results neither can achieve alone.

How they complement each other:

• Organic builds credibility that makes ads more effective

• Ads drive traffic that organic alone cannot guarantee

• Organic generates insights about messaging that informs ad creative

• Paid data reveals which communities have highest commercial intent

For the complete organic strategy, see our Reddit marketing 101 guide.

Testing New Markets

Reddit ads are excellent for testing new markets:

1. Identify 5-10 subreddits in the new market
2. Run small-budget ($200-500) test campaigns
3. Measure CTR, CPC, and conversion rate by community
4. Top-performing communities indicate product-market fit
5. Focus organic efforts on winning communities

Measuring Reddit Ad Performance

Essential Metrics

Reddit Ads Dashboard: Impressions, CTR, CPC, conversion events, CPA, ROAS, upvote/downvote ratio

Google Analytics: Bounce rate, time on site, pages per session, conversion path analysis, revenue per visitor

Attribution Considerations

Reddit advertising faces standard social attribution challenges: view-through conversions, cross-device conversions, and delayed conversions.

Consider multi-touch attribution for accurate measurement.

Common Reddit Advertising Mistakes

Mistake 1: Using Facebook Creative on Reddit

Facebook ads are designed for passive scrollers. Reddit users are active readers.

Polished, corporate ads that work on Facebook will underperform on Reddit. Always create Reddit-native creative.

Mistake 2: Starting With Too Small a Budget

Budgets under $15/day do not generate enough data. Start with at least $20-50/day and commit to 2 weeks.

Mistake 3: Giving Up During the Learning Period

Every campaign has a learning period (5-7 days) where performance is volatile. Wait at least 14 days before evaluating viability.

Mistake 4: Ignoring Subreddit Culture

Running the same generic ad across all targets ignores cultural differences. Customize creative for each major community.

Mistake 5: Not Installing the Conversion Pixel

Running ads without conversion tracking is flying blind. Install and configure the Reddit Pixel before launching campaigns.

Mistake 6: Targeting Too Broadly

Broad interest targeting wastes budget. Start narrow with specific community targeting and expand based on data.

Mistake 7: Neglecting Landing Page Experience

Your ad can be perfect, but if the landing page does not deliver on its promise, conversions suffer. Match landing page tone to your Reddit ad.

Conclusion: Reddit Ads Work When You Respect the Platform

Reddit advertising is not harder than other platforms. It is different.

The advertisers who succeed respect that difference and adapt accordingly.

The core principles:

• Create ads that look and feel like Reddit content

• Target specific communities, not broad demographics

• Lead with value and authenticity

• Measure and optimize systematically over weeks, not days

• Combine paid with organic for compounding results

Reddit's ad platform continues to mature. The brands that invest in learning the platform now will have clear advantages as competition increases.

Start with a focused test campaign. Use community targeting.

Create native-feeling creative. Measure everything.

And give it time.

For next steps, understand how to combine paid and organic strategies for maximum impact, learn how to research and evaluate target subreddits, and explore the complete Reddit marketing 101 guide for the organic foundation that makes your paid campaigns more effective.

Reddit Ad Costs by Industry

Understanding industry benchmarks helps you set realistic expectations for your Reddit advertising campaigns.

Technology and SaaS

Technology products generally perform well on Reddit because the audience skews technical and is comfortable with digital products.

• Average CPC: $1.50-$3.00

• Average conversion rate: 2-4%

• Best targeting: Community targeting in r/SaaS, r/startups, r/webdev, and technology-specific subreddits

• Top-performing format: Text-based promoted posts with specific, data-driven headlines

E-commerce

E-commerce advertising on Reddit works best for unique, interesting, or problem-solving products rather than commodity items.

• Average CPC: $0.80-$2.50

• Average conversion rate: 1-3%

• Best targeting: Community targeting in hobby and interest subreddits related to your product category

• Top-performing format: Product ads with dynamic retargeting for viewed products

Finance and Crypto

Financial products face high scrutiny on Reddit due to widespread skepticism about financial services marketing.

• Average CPC: $2.00-$5.00

• Average conversion rate: 1-2%

• Best targeting: Community targeting with careful exclusion of communities hostile to financial advertising

• Top-performing format: Free-form ads with educational content and social proof

Gaming

Gaming is one of Reddit's strongest categories, with large, highly engaged communities.

• Average CPC: $0.50-$1.50

• Average conversion rate: 3-6%

• Best targeting: Game-specific subreddits and genre-based communities

• Top-performing format: Video ads with gameplay footage and native-looking promoted posts

Education

Educational products and platforms perform well because Reddit's audience values learning and self-improvement.

• Average CPC: $1.00-$2.50

• Average conversion rate: 2-4%

• Best targeting: Learning-focused communities and professional development subreddits

• Top-performing format: Free-form ads with detailed course/product descriptions

Reddit Ads Compliance and Policies

Understanding Reddit's advertising policies prevents campaign rejections and account issues.

Content Restrictions

Reddit prohibits ads for certain categories of products and services, including:

• Illegal products or services

• Tobacco and nicotine products (varies by region)

• Certain pharmaceutical categories

• Misleading health claims

• Multi-level marketing schemes

• Certain financial products (payday loans, etc.)

Review Reddit's advertising policy before creating campaigns to ensure your product is eligible.

Creative Requirements

All Reddit ads must:

• Be honest and not misleading

• Clearly identify the advertiser

• Use landing pages that match the ad's claims

• Not impersonate other Reddit users or communities

• Meet image and video quality standards

Ad Review Process

Reddit reviews all ads before they go live. The review typically takes 24 hours but can extend to 48 hours during busy periods.

Ads that violate policies are rejected with an explanation. You can modify and resubmit rejected ads.

Common rejection reasons include:

• Misleading claims or exaggerated superlatives

• Low-quality images or formatting issues

• Landing pages that do not match the ad content

• Targeting that conflicts with the advertised product

• Missing required disclosures (for regulated industries)

Building a Long-Term Reddit Advertising Strategy

The 90-Day Launch Plan

For brands new to Reddit advertising, here is a structured approach:

Month 1: Foundation

• Install Reddit Pixel and configure conversion events

• Research 30-50 potential subreddit targets

• Create 10-15 ad creative variations

• Launch initial test campaigns with $500-$1,000 budget

• A/B test headlines, formats, and targeting

Month 2: Optimization

• Analyze month 1 data and identify winning combinations

• Double budget on top-performing campaigns

• Launch retargeting campaigns for website visitors

• Expand creative testing based on learnings

• Begin combining paid with organic community participation

Month 3: Scale

• Scale winning campaigns with 20-30% budget increases

• Launch lookalike audience campaigns based on converter data

• Implement the full retargeting funnel

• Begin testing new subreddit audiences

• Establish regular reporting and optimization cadence

After 90 days, you should have a clear picture of Reddit's ROI potential for your business and a data-driven framework for ongoing optimization.

Seasonal Budgeting

Adjust your Reddit ad budget based on seasonal patterns:

• Increase budget during your industry's peak buying seasons

• Pull back during historically low-conversion periods

• Reserve budget for opportunistic campaigns around trending topics

• Front-load budget during product launches and major announcements

Integration With Other Channels

Reddit advertising works best as part of a multi-channel strategy:

• Use Reddit for top-of-funnel awareness and retarget with Facebook/Google

• Share Reddit engagement data with your content team to inform blog topics

• Use Reddit ad performance data to identify new audience segments for other channels

• Coordinate Reddit campaigns with email marketing for product launches